Masters of Home Service

Free Marketing Strategies That Actually Work

Learn easy ways to market a business for free! Discover helpful tips like connecting with local groups and using the best keywords to get more people to notice the brand. This episode shows how small changes can make a big difference—all without spending extra money. Join host Adam Sylvester and Richard Grove of Wall Control and The Small Business Consultant
 
New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh
 
[00:00] Introduction to the episode and guest
[01:44] Using Google Analytics for keyword insights to optimize online presence
[03:44] Benefits of using specific search terms to increase website traffic
[05:21] The value of keywords and search terms tailored to audience intent
[06:10] Influencer marketing and partnering with local community leaders to boost visibility and grow 
[10:24] Using Jobber to improve your marketing
[11:07] Becoming a voice of authority by engaging on forums and social media
[12:11] Engaging with local causes and donating time or products for exposure
[14:10] Choosing the right social media platform and focusing on evergreen content
[16:08] Leveraging AI tools to create unique social media visuals
[18:05] Benefits of affiliate programs to create a cost-effective sales network
[19:20] Avoiding discount code leaks for better attribution tracking
[21:25] Referral programs with simple incentives for satisfied customers
[23:18] Emphasizing revenue-sharing over traditional ad expenses
[24:01] Exchanging services for marketing placements as a budget-friendly tactic
[25:02] Creative social media management partnerships for engagement
[26:58] Low-cost tools like email marketing for regular customer engagement
[29:44] Adam’s Key Takeaways: Use Google Analytics, Influencer marketing, and join Facebook groups

A Step-by-Step Guide for Maximizing Profit

Discover how to maximize profits in your home service business with practical pricing strategies, proven upselling techniques, and mindset shifts that elevate your approach to sales. A step-by-step approach to setting profitable rates, training your team, and building a brand that attracts the right clients. This episode is packed with actionable insights to help you take control of your bottom line and avoid common pricing mistakes. Join host Adam Sylvester and Tom Reber of The Contractor Fight.
 
New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh
 
[00:00] Introduction to the podcast and guest
[00:50] Aiming for at least 50% gross profit
[01:44] Knowing direct job costs vs. overhead
[02:55] Avoiding pricing mistakes by ignoring competitors’ rates
[04:25] Shifting money mindsets and valuing work appropriately
[05:39] Building brand and relationships to confidently raise prices
[06:39] Sales techniques: Roleplay, personal discipline, and lead generation
[07:46] Using software to manage and grow business efficiency
[08:58] Selling and upselling: Providing better buying experiences for clients 
[13:51] Conducting crew leader meetings and tracking weekly progress
[15:05] Creating a sales culture: Ringing the cash register daily
[16:30] The importance of continuous role-playing in fostering a sales culture
[17:28] Higher-level upselling strategies and descope techniques
[22:03] Avoiding the distraction of new services before mastering the core
[23:25] Adam’s Key Takeaways: Mind your own pricing, train and role-play your salespeople, educate where money goes

Navigating AI in Your Business: Balancing Tech and Human Touch

Discover how AI can transform your home service business without losing the human touch. This episode covers common misconceptions about AI, practical applications, and essential guardrails to keep your tech in check. Learn how tools like ChatGPT, Zapier, and Jobber’s AI features can improve efficiency and client satisfaction. Perfect for business owners looking to balance tech with personalized service. Join host Adam Sylvester, and Michelle Jeppesen of Jill's Office.
 
New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh
 
[00:00] Introduction to the episode and guest
[00:50] First misconception about AI: Fear of job loss versus excitement about new possibilities
{04:55] Second misconception: Being overly eager to use AI to replace aspects of your business that it shouldn't.
[05:47] Practical AI uses for home service businesses
[08:23] Cautions with AI and setting guardrails 
[09:16] AI-enhanced proposals: Detailed service descriptions to improve client conversion
[10:25] Jobber’s AI integration for enhanced communication and efficiency 
[11:25] AI tools for analyzing data and identifying effective business practices
[12:21] Advanced AI applications: Voice replication, video avatars, and AI-driven hiring tools
[13:52] Risks of overusing AI in customer service and the importance of human touch
[15:07] Transparency and privacy laws related to AI usage and customer interactions
[16:34] When to use human interaction versus automation in customer engagement
[17:52] AI’s potential to predict and preempt customer issues and service needs and perform business analysis
[20:38] Starting small with AI tools and getting help when needed
[21:55] Adam’s Key Takeaways: Focus on things not changing, Use Zapier for automation, Use ChatGPT for descriptions

Top Automation Hacks to Save Time & Money

Want to save time and streamline your business operations? This episode covers practical, actionable tips to reduce manual work and stay ahead in today’s market. Learn how to enhance efficiency with online booking, nurture referrals, and boost reviews to grow your business. Join host Adam Sylvester and guest Phil Risher of Phlash Consulting.
 
New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh
 
[00:00] Introduction to the episode and guest
[00:53] Importance of CRMs for tracking leads and automating workflows
[02:43] Automating follow-ups improves lead nurturing and conversion
[04:30] Examples of automating customer interactions
[06:45] How Jobber automates invoicing and tracks performance with reports
[07:35] Zapier simplifies automation with growing AI integration
[09:52] Creative pricing options help overcome online booking challenges
[10:26] Referral partner pages streamline lead submission and tracking
[12:28] Automating estimate follow-ups encourages quicker decisions
[14:21] Upsell services during fulfillment and follow up on cancellations
[15:34] Best practices for automated communication channels
[17:38] Reviews and referral requests increase online visibility and boost business
[20:50] Setting priorities by identifying your biggest opportunities first
[23:16] Adam’s key takeaways: Setup online booking, follow up your reviews, and value-added follow up content

Run Your Business From the Beach: A Guide to Operating a Remote Business

Learn how to manage your business from anywhere with the right systems and remote staff. This episode covers practical strategies for delegating tasks, setting clear pricing, and using automation to streamline operations. Whether you're scaling your business or seeking more freedom, these insights will help you stay efficient without being tied to the office. Join host Adam Sylvester, and Anthony & Jhanilka Hartzog of The Hartrimony.
 
New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh
 
[00:00] Introduction to the podcast and guests[01:01] Introduction to remote operations and running a business remotely[02:27] Managing customer expectations for a remote business[05:30] Emphasizing the value of anonymity[08:57] Roles of VAs, operations managers, and remote assistants[10:47] Using online booking, with conditions in place for varied job sizes[13:14] Overcoming one of the biggest roadblocks of getting out of your business[14:42] Creating SOPs (standard operating procedures) and training remote employees[17:24] Additional technology to help run your remote business[17:53] Maintaining service quality remotely, and setting expectations during the hiring process[19:12] Implementing test cleans and vetting to maintain service quality[22:30] The owner's role in a successful remote business[24:39] The future of the gig economy and potential for remote businesses[26:17] Adam’s Key Takeaways: Clear SOPs, clear pricing on your website, and hire remote staff

Take Charge of Your Finances by Knowing Your Numbers

Understanding your numbers is the cornerstone of a profitable business. This episode breaks down how business owners can identify their most profitable revenue streams, implement recurring income strategies, and optimize service packages for long-term success. It also covers reducing costs by managing overhead, cutting unnecessary subscriptions, and improving labor efficiency. Join host Adam Sylvester and Tyler Martin, of Think Business with Tyler.
 
New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh
 
[00:00] Introduction to the podcast and guest
[01:00] The true meaning of “knowing your numbers”
[02:40] Identifying profitable revenue streams and avoiding distractions
[03:50] The value of recurring revenue in building business stability
[05:10] Structuring service packages and managing their logistics
[07:12] Using the reporting features in Jobber to understand your numbers
[07:53] Leveraging data to identify early trends and potential issues with your business
[10:54] Reducing costs, with a focus on optimizing ad spend, reviewing overhead, and cutting excess subscriptions
[17:02] Strategies for labor efficiency and avoiding unnecessary costs
[20:06] Adam’s Key Takeaways: Correct service area, cancel unused subscriptions, have good data

Should you Outsource Your Customer Service? Here’s a Complete Guide

Struggling to keep up with customer calls? You could be missing out on valuable new business. In this episode, we explore how outsourcing your customer service can free up your time, improve efficiency, and help you capture more leads. Discover when it's the right time to delegate, explore various outsourcing options, and learn how to train your team for a seamless customer experience. Join host Adam Sylvester, along with Michelle Jeppesen of Jill's Office and Richard Grove of Wall Control and The Small Business Consultant, as they share practical insights for scaling your business.
 
New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh
 
Here are the timestamps with square brackets:
[00:00] Introduction to the episode and guests[01:25] Addressing the fear of outsourcing and identifying the right time to start[04:43] Why business owners shouldn’t answer every call[06:22] Exploring outsourcing options to free up your time and provide 24/7 service[09:30] The role of answering services in business growth[12:46] Using Jobber to provide exceptional customer service[14:11] The differences between using a full-time virtual assistant and an answering service[16:17] Streamlining email communication through ticketing systems and virtual assistants[18:25] Three steps for properly training remote staff[21:58] The importance of providing good documentation to help train[24:30] How to maintain quality control with remote staff[25:55] Reiterating how good customer service is paramount in winning work[28:18] Outsourcing your outbound phone calls and follow-ups[31:07] Adam’s key takeaways: Answer the phone, progress the call forward, outsource follow-ups

A Sit-Down with Jobber’s Co-Founders: AI’s Role in Home Service

From streamlining administrative tasks to enhancing customer experiences, AI is leveling the playing field for small businesses. This conversation covers the transformative role of AI in the home service industry, while also exploring the future of AI in customer service and offering practical steps for businesses to embrace these advancements, continue growing, and maintain a personal touch with clients. Join host Adam Sylvester, and Jobber’s Co-Founders, Sam Pillar and Forrest Zeisler.
 
New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh
 
00:00 Introduction to the episode and guests
01:10 Explanation of what AI is and how it uses data and patterns to solve business challenges
02:49 Comparison of AI to past technological shifts like cloud computing and mobile technology
05:31 How AI has become more accessible to small businesses, leveling the playing field
06:04 Addressing apprehension toward AI, especially in the trades, and why the home service industry will benefit
09:49 Practical examples of how AI can assist with business tasks like scheduling, communication, and quoting
14:17 How AI can help home service businesses grow 
16:27 AI-driven enhancements to customer experiences 
20:20 Future possibilities of AI in customer service and how it could eventually replace routine customer interactions
23:02 How small businesses can prepare for AI advancements and integrate the technology into their operation
27:24 Final thoughts on the role of AI in supporting small businesses and enhancing customer service, while still maintaining the personal touch

Get New Revenue from Old Customers with Email Marketing

Leverage the power of email marketing to engage your customers and generate new revenue. Learn how to craft effective email campaigns, address common customer concerns, and create urgency in your messaging. Plus, practical tips on optimizing email formats, sending times, and evaluating success to keep your business top of mind. Join host Adam Sylvester, Phil Risher of Phlash Consulting, and Katie Pearse of Glisten Academy.
 
New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh
 
 
[00:00] Introduction to the episode and guests
[01:48] The effectiveness of good email marketing
[03:27] Types of emails you should be sending to your customers
[07:02] Addressing common customer questions through email marketing
[08:17] Creating urgency and anticipation for your messaging that 
[09:28] Using email to nurture trust and secure big service contracts 
[12:08] Using Jobber to streamline marketing processes
[13:12] How to send the right emails to the right people with segmentation
[14:57] A simple framework for an email newsletter
[17:01] Using a content calendar to plan email topics
[18:29] Matching email format to your audience: templates vs. simple text emails
[20:26] Using GIFs and videos in emails
[21:32] Evaluating email marketing success and how use the data in your sales process
[25:27]: Best times to send emails for optimal engagement
[27:08] Dealing with negative reactions to your emails
[30:24] Adam’s key takeaways: create limited offers, craft a perfect subject line, call those opened emails

How to Inspire Your Employees to Find Meaning in Their Work

The secret to building a team of loyal high performers? Putting your employees first. This episode explores how empathy and proactive leadership can inspire loyalty and drive better results. Discover strategies to support personal and professional growth, resolve conflicts, and improve communication, along with insights into Employee Stock Ownership Programs (ESOPs). Join host Adam Sylvester and Danielle Rossi, CFO of The Tree Lady Company.
 
New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh
 
[00:00] Introduction to the episode and guest  
[01:00] Caring for your employees leads to higher performance and more loyalty  
[03:17] Using proactive empathy in the workplace to address employee needs  
[08:02] Helping employees develop both inside and outside of the business  
[10:24] Insightful interview questions that help identify passionate and motivated candidates  
[12:18] Leading by example in communication and fostering open conversations  
[13:24] Using Jobber to enhance client communication and implement easy online booking  
[14:37] Handling workplace conflicts by bringing employees together for direct communication  
[16:11] Coaching employees to become better communicators and resolve conflicts effectively  
[17:16] A communication exercise that helps resolve miscommunication issues among teams  
[18:52] Encouraging clear articulation of thoughts to improve team dynamics  
[19:14] Introduction to employee stock ownership programs (ESOP) and their potential benefits  
[21:49] Final insights on how proactive empathy inspires loyalty and drives employee performance  
[22:41] Adam’s key takeaways: listen to your people, foster work/life balance, deal with conflict