He Films His Work and Spends $0 on Ads

The best marketing for your home service business might already be sitting in your camera roll. Learn how to get more local leads without paying for Google Ads by using YouTube, video marketing, and content that builds trust before the first phone call.

In this episode of Masters of Home Service, host Adam Sylvester sits down with Jacob Palmer (Palmer Electrical) to explain how he stopped paying for Google Ads nearly two years ago and made simple YouTube videos one of his biggest sources of leads. He shares practical tips on creating "watch me work" videos, building trust through content, and turning YouTube into a powerful sales tool. 

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Show Notes:

[00:46] Why Jacob stopped paying for Google Ads
[02:08] How to get local leads without paying for ads
[03:20] How contractors can get customers from YouTube
[04:07] Why "watch me work" videos build customer trust
[06:46] How to optimize YouTube videos for local SEO
[07:01] Should you use your phone or buy a camera?
[07:58] Turn YouTube videos into a sales tool
[09:13] How to ask customers for more Google reviews
[09:43] Why ChatGPT recommends local businesses