The 12 Most Effective Advertising Tactics

This episode explores the world of marketing and advertising for service businesses, offering a deep dive into effective strategies like flyer distribution, door-to-door lead generation, and the power of digital tools for operational efficiency. Learn about the importance of standout marketing materials, unique branding, and the strategic use of social media platforms for cost-effective promotions. Take away actionable tips about leveraging local partnerships, and the critical role of tracking performance metrics for growth. Join host Adam Sylvester, Andy Weins from Camo Crew Junk Removal, and Donovan Quesenberry from DIV Cleaning Service.

 

 

Introduction to the episode and guests [0:27]

Where Andy and Donovan get their leads [1:10]

Using 'five-rounds' for flyer distribution to generate leads [2:54]

Effectiveness of door-to-door lead generation + other low cost tactics [3:23]

NiceJob to improve customer follow-ups and increased reviews [4:40]

The importance of standout marketing materials [6:39]

Andy’s rule of 5 for getting new leads [6:12]

Approaching businesses for partnerships and referrals [8:30]

Value of wrapped vehicles for advertising [9:21]

Uniforms and branding to strengthen a business’s message [10:47]

Utilizing Nextdoor and Facebook groups for low-cost, effective marketing [11:02]

Using Jobber for tracking leads and customer information [13:42]

Advice for new business owners on the importance of hustling for work [14:56]

Creative low-cost marketing tactics for startups [17:00]

The impact of marketing for a cause and the importance of being authentic [19:30]

Ideal percentage of revenue to used for marketing and advertising [21:56]

The important role of a website in converting leads [23:24]

Importance of tracking KPIs for growth [25:15]

Adam’s takeaway tips [26:25]