Why Your Business is Plateauing (and How to Fix It)

In this episode, learn how to overcome plateaus in your business, hearing invaluable insights on market saturation, creativity in marketing, and the mindset shifts needed for breakthrough growth. Discover how to transform stagnation into opportunity, ensuring your business not only survives but thrives in the most challenging markets. Join host Adam Sylvester, Eric Krupin, owner of Kroopin's Poopin Scoopin, and Paul Jamison, host of the Green Industry Podcast.

 

Introduction to the episode and guests [0:28]

Market saturation and its impact on businesses [1:14]

The importance of creating awareness for your industry [2:40]

The role of creativity and understanding your ideal customer [3:40]

Strategies for overcoming internal plateaus [4:15]The necessity of aggressive marketing to stand out [4:39]

Selling convenience, not just the service [5:46]

Re-evaluating and updating marketing strategies [6:20]

The importance of reinvesting in your business for growth [7:03]

Mindset shifts needed to overcome plateaus [7:28]

How Jobber helps businesses become more efficient [9:11]

More practical ways to change your mindset around plateaus [10:54]

Benefits of audiobooks and self-education [12:09]

Returning to basics to overcome plateaus [13:01]

Viewing plateaus as quiet growth periods [13:38]

The importance of prioritizing stability before scaling [14:34]

Reevaluating the business for efficiency and profitability [15:31]

Highlighting the significance of profit over revenue [16:36]

Acknowledging and planning to move past plateaus [17:49]

The necessity of making proactive changes for improvement [18:01]

Adam’s takeaway tips [18:40]