Masters of Home Service

5 Low-Cost Hacks to Maximize Your Customer List

Explore the world of effective marketing and get new business with the powerful strategy of retargeting. Learn how successful businesses leverage customer lists, use innovative email and text messaging techniques, and make use of digital tools to keep their services top of mind for their customers. Discover practical tips on maintaining engagement through personalized content and segmenting email campaigns for maximum impact. Whether you're a new entrepreneur or an established business owner, these insights can transform the way you connect with your customer lists and drive growth. Join host Adam Sylvester and Phil Risher, owner of Phlash Consulting.
 
Introduction to the episode and guests [0:32]
The three key parts of a marketing plan: visibility, conversions, and retargeting [1:29]
The value of maintaining engagement with previous customers [2:33]
Using newsletters for continuous engagement and cross-selling [3:07]
Using email campaigns as a retargeting strategy [6:09]
The impact of being proactive with marketing messages [7:17]
Email and text message marketing to retarget customers [8:20]
Maintaining customer interest through personalized texts [10:07]
Best practices in email marketing to ensure engagement and relevance [11:15]
How an email Adam sent by mistake still earned him business [12:24]
What Phil and Adam love about Jobber [13:55]
Using tools like SendJim for targeted local marketing campaigns 15:17]
Digital retargeting through display ads and pixel tracking [17:16]
Converting leads to sales through timely follow-ups and educational content [18:57]
Setting up effective email marketing automations in MailChimp [20:06]
Practical tips for collecting emails through website interactions [21:29]
Segmenting email lists to send relevant content to different types of subscribers [22:40]
Starting steps for businesses new to email marketing [24:35]
Adam’s takeaway tips [26:42]

Why Your Business is Plateauing (and How to Fix It)

In this episode, learn how to overcome plateaus in your business, hearing invaluable insights on market saturation, creativity in marketing, and the mindset shifts needed for breakthrough growth. Discover how to transform stagnation into opportunity, ensuring your business not only survives but thrives in the most challenging markets. Join host Adam Sylvester, Eric Krupin, owner of Kroopin's Poopin Scoopin, and Paul Jamison, host of the Green Industry Podcast.
 
Introduction to the episode and guests [0:28]
Market saturation and its impact on businesses [1:14]
The importance of creating awareness for your industry [2:40]
The role of creativity and understanding your ideal customer [3:40]
Strategies for overcoming internal plateaus [4:15]The necessity of aggressive marketing to stand out [4:39]
Selling convenience, not just the service [5:46]
Re-evaluating and updating marketing strategies [6:20]
The importance of reinvesting in your business for growth [7:03]
Mindset shifts needed to overcome plateaus [7:28]
How Jobber helps businesses become more efficient [9:11]
More practical ways to change your mindset around plateaus [10:54]
Benefits of audiobooks and self-education [12:09]
Returning to basics to overcome plateaus [13:01]
Viewing plateaus as quiet growth periods [13:38]
The importance of prioritizing stability before scaling [14:34]
Reevaluating the business for efficiency and profitability [15:31]
Highlighting the significance of profit over revenue [16:36]
Acknowledging and planning to move past plateaus [17:49]
The necessity of making proactive changes for improvement [18:01]
Adam’s takeaway tips [18:40]

Changing Attitudes: Trades & The Younger Generation

This episode takes a look at the shift from viewing trade work as merely a job to embracing it as a fulfilling career. Join our guests as they discuss effective recruitment and mentorship strategies that meet the expectations of a younger workforce while protecting the brand you worked hard to build. Christine shares her insights on hiring and developing young talent, while Jason highlights the updated approach to mentorship he’s now able to implement thanks to the Jobber Grant he received last year. Join host Adam Sylvester, Jason Savage, Current Electric System and 2023 Jobber Gants recipient, and Christine Hodge, CEO of Clearview Washing.
 
The importance of framing trade work as a career, not just a job [1:03]
Advocating for a shift in how career paths are presented to young people [2:38]
The significance of starting trade careers early [4:51]
Christine's approach to hiring and developing younger employees [6:39]
Methods for recruiting young workers through job postings and referral bonuses [10:33]
Jason’s updated approach to mentorship [13:15]
What Adam, Jason, and Christine love about Jobber [17:10]
Adam’s hack for managing recruitment costs on Indeed [19:22]
Understanding the expectations of a younger workforce [21:09]
Adam’s takeaway tips [25:11]

3 Branding Mistakes Most Businesses Make

Ready to get creative? This episode is all about the not-so-subtle art of business branding. We’ll explore the critical role of using your brand to develop customer trust, common mistakes to avoid, and the power of clear, consistent messaging. You’ll also get expert tips on selecting a business name, picking a standout color palette, and identifying the best logo for your brand. Plus, essential elements for memorable branding and recommendations for when to enlist professional help. Join host Adam Sylvester, and Jason Ford, Creative Director at Jobber.
 
Introduction to the episode and guests [0:30]
The role of branding when building trust with customers [2:00]
Common branding mistakes and the dangers of overcomplication [2:34]
The importance of clear and straightforward messaging in business branding [4:57]
Tips for selecting a business name that reflects your company [6:43]
Strategies for standing out using a color palette and other branding elements [8:11]
Advice on font and logo selection that aligns with your brand’s identity [9:48]
What Adam and Jason love about Jobber [11:07]
Key considerations for effective logos [12:30]
How to create an effective color palette and the importance of legibility [13:25]
When to hire a professional while creating a brand for your business [14:41]
Why you should hire a designer who understands both aesthetics and marketing [16:42]
Adam’s takeaway tips [18:51]

How to Secure Large & Profitable Jobs

Dive into the world of landing and managing large contracts. Learn about the art of relationship building and the requirements of having solid processes. Gain expert advice on tailoring marketing strategies for different scales and the strategic decision-making to drive business growth. This episode is a must-listen for anyone looking to go after larger contracts or commercial work. Join host Adam Sylvester, Dan Guest from Guest Plumbing & HVAC and Judith Virag, owner of Clean Club Calgary.
 
Introduction to the episode and guests [0:30]
What guests consider to be large contracts in their fields [0:57]
Profitability of large contracts [2:09]
Strategies for starting small and scaling up to handle large contracts [3:46]
Marketing strategies for large contracts vs. regular jobs [4:25]
Nurturing long-term relationships with clients, especially in commercial contracts [5:20]
How business models differ in residential versus commercial sectors [8:20]
Setting up and maintaining large contracts, including legal and financial considerations [10:30]
What guests love about Jobber [11:46]
Developing meaningful relationships with commercial clients and understanding their business needs [13:38]
The role of the owner vs. sales team in relationship building [15:54]
Starting a business with a focus on large contracts vs. scaling up [18:35]
Operational differences in handling large contracts [25:17]
Adam’s takeaway tips [27:38]
 

Creating a Lifelong Customer from the First Sales Call

Discover the secrets to mastering in-home selling and closing deals over the phone. Learn from seasoned pros as they share their strategies on effectively answering calls, building relationships with clients, and navigating the balance between sales and operations. Dive into the importance of understanding customer needs, tailoring your approach to match their energy, and ensuring a smooth transition from sales to service delivery. This episode is packed with actionable advice on making your business more profitable and efficient, and showcasing the power of communication and customer service. Join host Adam Sylvester, Andy Weins from Camo Crew Junk Removal, and Donovan Quesenberry from DIV Cleaning Service.
 
 
Introduction to the episode and guests [0:25]
How Andy’s team handles initial customer calls, focusing on understanding the customer's needs and building a relationship [0:50]
Asking the right questions to gather customer information efficiently [2:26]
Engaging with customers by matching their energy [4:12]
Tailoring the sales approach based on the customer's personality and needs [6:30]
Earning the caller's time and attention in the first few seconds of a call [9:12]
Explaining why certain information is being requested to build trust [10:00]
Setting up clients for what's coming next in the service process [13:11]
What guests love about Jobber [16:20]
Making payment processes as easy as possible for clients [18:08]
Strategies for pricing and conducting sales, assessing each job individually [19:09]
Accommodating clients who value in-person sales interactions [22:05]
How to ensure the production team is fully informed about job details and customer expectations [23:50]
Adam’s takeaway tips [31:42]

The 12 Most Effective Advertising Tactics

This episode explores the world of marketing and advertising for service businesses, offering a deep dive into effective strategies like flyer distribution, door-to-door lead generation, and the power of digital tools for operational efficiency. Learn about the importance of standout marketing materials, unique branding, and the strategic use of social media platforms for cost-effective promotions. Take away actionable tips about leveraging local partnerships, and the critical role of tracking performance metrics for growth. Join host Adam Sylvester, Andy Weins from Camo Crew Junk Removal, and Donovan Quesenberry from DIV Cleaning Service.
 
 
Introduction to the episode and guests [0:27]
Where Andy and Donovan get their leads [1:10]
Using 'five-rounds' for flyer distribution to generate leads [2:54]
Effectiveness of door-to-door lead generation + other low cost tactics [3:23]
NiceJob to improve customer follow-ups and increased reviews [4:40]
The importance of standout marketing materials [6:39]
Andy’s rule of 5 for getting new leads [6:12]
Approaching businesses for partnerships and referrals [8:30]
Value of wrapped vehicles for advertising [9:21]
Uniforms and branding to strengthen a business’s message [10:47]
Utilizing Nextdoor and Facebook groups for low-cost, effective marketing [11:02]
Using Jobber for tracking leads and customer information [13:42]
Advice for new business owners on the importance of hustling for work [14:56]
Creative low-cost marketing tactics for startups [17:00]
The impact of marketing for a cause and the importance of being authentic [19:30]
Ideal percentage of revenue to used for marketing and advertising [21:56]
The important role of a website in converting leads [23:24]
Importance of tracking KPIs for growth [25:15]
Adam’s takeaway tips [26:25]

Free Advertising: Using PR to Promote Your Business

This episode is a guide for home service businesses looking to leverage public relations (PR) to build trust and reach new audiences. Through real-life examples, it breaks down a five-step strategy for securing a spot on local morning shows and creating effective key messaging. Listeners will learn how to prepare for news interviews, capitalize on media coverage for business promotion, and navigate rejections from media outlets. Plus, learn about the significance of partnering with meaningful organizations to connect with your customers. Join host Adam Sylvester, and Amy Doary, owner of ADPR.
 
Introduction to the episode and guests [0:30]
The difference between PR and marketing [1:33]
How to use PR to build trust and find new audiences [2:46]
Real life example of a small business using PR to promote their business [3:50]
5 steps for getting a local morning show [5:00]
Developing your key messaging for PR [7:10]
Finding out who to contact for PR opportunities [8:50]
How to pitch yourself and your business to a reporter [10:50]
Preparing for a news interview with photos, video and a Q&A [13:32]
Capitalizing media coverage to promote your service business and get new customers [16:55]
What Adam and Amy love about Jobber [17:50]
What to do if you’re rejected from media outlets [18:55]
Adam’s personal experience with a TV station [19:40]
Considering outlets outside of TV and radio, like fairs and contests [22:08]
Find an organization or charity  to partner with that’s meaningful to you [22:44]
Using news outlet branding and logos to promote your business [24:36]
Adam’s takeaway tips [25:50]

Earn $12K/Month Scooping Poop

Step into the exciting and highly profitable world of pet waste removal. This episode reveals the hidden challenges and potential (big) profits of a business many overlook, highlighting the strategic approaches to getting clients, service frequency, pricing models, hiring and the critical role of efficient scheduling. Join host Adam Sylvester and Erica Krupin, owner of Kroopin's Poopin Scoopin.
 
Introduction to the episode and guests [0:30]
A typical day in the pet waste removal business [0:55]
How Erica got into the business [1:58]
Getting first clients through social media [2:39]
Frequency of service, and the impact of springtime on business growth [3:40]
Prepayment for services and the introduction of additional services [4:51]
The importance of route density and average ticket price for profitability [7:13]
Tiered pricing model based on yard size and dog count [7:48]
The potential and challenges of commercial accounts [8:20]
Partnering with lawn care/landscaping companies and scheduling challenges [9:48]
Equipment and supplies needed for starting a poop scooping business [11:30]
Disposal methods for collected waste and handling client expectation [12:02]
The importance of customer service and managing callback issues [13:12]
What Erica and Adam love about Jobber [14:00]
Using CompanyCam for taking photos of jobs [15:04]
Hiring challenges and the ideal qualities in an employee [15:50]
Marketing messages and addressing potential client hesitations [17:00]
Working on weekends and managing safety [19:14]
Exploring the idea of adding poop scooping as an add-on service for existing businesses [20:48]
Initial steps and costs for starting a poop scooping business [21:40]
Reflections on business naming and the potential for rebranding [22:25]
Lessons learned from emotional challenges and the importance of a supportive community [24:30]
Future plans for expanding the business and improving hiring processes [25:27]
Pricing strategy for first-time cleanups and setting customer expectations [26:20]
Dealing with inaccurate client assessments [29:00]
Adam’s takeaway tips [30:35]
 

Why Your Top-Performing Employees Leave

In this episode, dive deep into the reasons why top performers might leave your team and learn effective strategies to retain them. Hear about an innovative "shine wall" recognition system, and tactics for creating a culture that promotes growth, recognition, and rewards. Uncover the crucial role of company culture, the importance of addressing low performers, and practical advice for creating an environment that encourages excellence and continuous improvement. Listen in for insights on building a team where top performers thrive and contribute to the success of your business. Join host Adam Sylvester, David Moerman, owner of Revive Services and the Home Service Business Coach and Raquel Lindsay, owner of Sparkle and Shine Cleaning Services.
 
Introduction to the episode and guests [0:30]
Becoming a leader who attracts top talent [1:40]
Creating a culture of recognition and reward [2:19]
Sparkle and Shine's "shine wall" [3:06]
Incentivizing excellent client service (with real examples) [4:14]
Categorizing employees and the impact of each type on business growth [6:00]
The negative impact of keeping low performers on the team [7:42]
Measuring retention rates and turnover [10:55]
Gamifying incentives with employees [12:32]
Listening to employee’s needs to improve retention [13:41]
Creating tracks for employee advancement [14:40]
What guest love about Jobber [16:33]
Insights from Patrick Lencioni's book "Three Signs of a Miserable Job" [18:19]
Being a confident leader to create an environment of trust and growth [20:37]
Importance of developing soft skills and personal growth within the team [22:40]
The role of one-on-one meetings and personal connections in retaining top performers [24:30]
Attracting great employees by bumping up industry average pay on job postings [25:17]
Adam’s takeaway tips [26:38]