Masters of Home Service

Masters of Home Service is here to make your home service more profitable and efficient, and is part of Jobber Blueprint—dedicated to helping home service pros build the future they deserve by providing the best learning, insights, and advice in the business.

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Episodes

Tuesday Sep 10, 2024

Unlock the potential for explosive growth in your business with strategies that go beyond the basics. This episode dives into the importance of business vision, values-based hiring, and creating strong systems to elevate your operations. Join host Adam Sylvester and Dominic Rubino of Profit Tool Belt.
New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh
 
 
[00:00] Introduction to the podcast and guest
[01:00] The effort it takes to grow a business from $0 to $300K+, and the importance of vision for growing beyond that mark
[03:35] The internal motivation behind running a business, and understanding your “why”
[7:01] Case study of a business owner that successfully scaled their business
[08:15] Finding and developing the right people for your business that align with your values
[12:46] Having good information and measurable KPIs to effectively manage and grow a business
[13:45] Importance of strong processes and systems to avoid chaos and ensure consistent business operations, particularly when scaling 
[15:43] Examples of simple systems that can be implemented to streamline business operations
[18:29] Avoiding poor internal communication that can lead to client issues
[21:28] “Above the line" and "below the line" behaviors, and how these behaviors impact team dynamics and overall business success
[23:03] Proactively identifying and eliminating bottlenecks in your business 
[24:05] Adam’s key takeaways: vision matters, values-based hiring, bottlenecks are profit leaks

Tuesday Aug 27, 2024

In this episode, experts reveal the must-know marketing and customer service tips every new business owner needs. Discover how to pinpoint your ideal clients, build a powerful marketing strategy, and deliver top-tier service from day one. Join host Adam Sylvester with Chase Gallagher of CMG Landscaping and Chanique Stewart of Cleanique Cleaning Services.
 
[00:00] Introduction to the podcast and guests
[01:09] Identifying and attracting your ideal customer with specific marketing
[05:48] Tactics for identifying your target market, understanding their need, and positioning your business to find them
[07:48] How to get your first 10 clients, and the long-term value of networking
[10:04] Benefits of staying within a manageable service radius
[11:18] Testing and refining marketing strategies with a small budget before scaling up
[12:50] Staying organized as a business to separate yourself from your competitors and build trust with clients
[13:47] Understanding and showcasing your business uniques
[16:36] How to develop strong customer service in your first year
[18:48] Customer service success stories
[22:26] Improving the customer service journey as you scale
[25:07] Final thoughts and advice for new business owners
[26:06] Adams key takeaways: Clients want your way, have a small service radius, answer the phone

Tuesday Aug 27, 2024

Starting a new business can be overwhelming, especially when it comes to operations and pricing. In this episode, we dive into essential strategies that every new business owner needs to thrive, from setting up strong operational foundations to mastering pricing for profitability. Learn how to avoid common mistakes and set your business on the path to success from day one. Join host Adam Sylvester with Chase Gallagher of CMG Landscaping and Chanique Stewart of Cleanique Cleaning Services.
 
[00:00] Introduction to the episode and guests
[01:24] Processes and systems integral to early success for new businesses, including investing in a feature-rich CRM and knowing your numbers
[04:27] The common mistake of underpricing in the first year and the long-term consequences it can have on business sustainability
[06:12] How to approach pricing in the first year, and the natural progression of pricing as your business grows
[08:29] Operational efficiency tips for scheduling and routing, client communication, and delegating tasks
[10:12] Strategies for managing client expectations with grace periods and communication, particularly in industries where timing is crucial
[12:12] Using communication tools to enhance the customer experience and differentiate from competitors
[15:08] Advice for balancing profitability with competitiveness
[15:59] What "knowing your numbers" really means for new businesses with examples for different industries
[19:56] Developing efficient processes and systems in the first year
[23:25] Final tips from each guest for developing a strong business foundation in your first year
[26:37] Adam’s key takeaways: Get a good CRM, figure out your pricing, and get job deposits

Tuesday Aug 20, 2024

Ready to take your business from under $1 million to $5 million? In this episode, we dive into actionable strategies that will help you scale effectively, from delegating tasks to building a strong leadership team. Learn why structured meeting formats and clear processes are crucial for maintaining communication and driving growth. Join host Adam Sylvester and Tyler Martin of Think Business with Tyler.
 
[00:00] Introduction to the podcast and guest
[00:57] Hiring your first manager in a sub-million-dollar business, focusing on delegation of low and medium value tasks.
[02:15] Examples of low and medium value tasks that can be delegated, and the mindset shift required for effective delegation
[05:16] Identifying leadership potential within existing staff and the importance of cultural fit in promoting employees
[09:00] Leadership team considerations for transitioning a business from $1 million to $2-3 million
[10:48] The need for clear processes and systems before scaling to avoid inefficiencies and compounding issues
[12:47] Maintaining strong organizational structure as the business grows, with practical advice on forecasting an organizational chart
[15:28] Meeting formats that will help your business maintain effective communication and strategic alignment as it grows
[20:12] Emphasis on core values, vision, and clear job descriptions as critical elements for scaling a business successfully
[22:32] Key positions to hire at the $2-3 million and $5 million revenue marks
[25:15] Adam’s key takeaways: delegating low-value tasks, ensuring strong foundational processes, and creating a future organizational chart.

Tuesday Aug 13, 2024

Master the art of turning objections into opportunities in this episode packed with tactics to add to your sales toolbelt. This episode explores the importance of building trust with decision-makers, having a systematic approach to sales, and how to avoid maybes. Join host  Adam Sylvester, and Dominic Rubino of the Profit Toolbelt Podcast
 
00:00 Introduction to the episode and guest
01:45 Emphasizing the importance of being curious and caring to understand the customer's needs and provide the best solutions
03:48 Implementing and maintaining a systematic approach to sales
05:50 Discuss budget without making it a direct or uncomfortable topic by using open ended questions
08:25 Why you shouldn’t be closing every deal you’re in front of
10:15 Building trust and handling decision makers during the sales process
14:59 Strategies for ensuring that decision delays are handled properly, and working to avoid follow-up situations
19:08 Painting a clear picture of the next steps for the customer, including discussing logistics and setting expectations
21:16 Understanding your sales process
22:18 Strategies to turn "maybe" responses into definite decisions, focusing on setting clear expectations from the beginning
24:57 The need for proper training and investment in sales skills
26:47 The role of practice in sales success
27:36 Adam’s key takeaways: Ask good questions, pre-qualify your callers, don’t leave with a maybe, write down your sales process flow-chart

Tuesday Aug 06, 2024

Discover how a young entrepreneur scaled his business to $1.5 million by age 23! This episode details Chase Gallagher's journey, starting at age 13, to building a successful landscaping business through hard work and smart money management. Gain valuable insights into the importance of financial discipline, utilizing traditional marketing strategies, and reinvesting profits for sustainable business growth. Join host Adam Sylvester and guest Chase Gallagher of CMG Landscaping.
 
(00:00) Introduction to the episode and guest
(02:52) The impact of having a supportive environment on entrepreneurial success
(04:08) Tackling seasonal work, and funding initial equipment purchases through creative financing solutions
(05:13) Hiring and managing friends as employees at a young age
(06:46) Learning the trade by working for other companies and gradually expanding
(09:32) Overcoming challenges as a young entrepreneur, and testing marketing strategies
(13:03) The ease of onboarding new employees with Jobber
(13:50) Money management, and approaching equipment purchases and investments with financial discipline
(19:46) Discussing statistics on Gen-Z and the trades, from Jobber’s 2024 Blue Collar Report(21:42) Opportunities to reinvest profits into your business
(22:53) Creating generational wealth through smart investments and long-term business strategies
(24:55) The importance of networking and building valuable business connections
(26:49) Adam’s key takeaways: traditional marketing works, money management, and live below your means
 

Tuesday Jul 30, 2024

Have you ever wondered about the daily habits of a million dollar business owner? This episode is loaded with insights and actionable tips for implementing daily activities that will grow your business without costing your personal life. Learn about the importance of self-care, staying focused on goals, and building a robust sales pipeline. Join host Adam Sylvester, and Tom Reber of The Contractor Fight.
 
(00:00) Introduction to the podcast and guest. 
(01:09) Explanation and overview of an ‘FW’ day, and the good habits of a successful business owner
(02:05) Personal activities, and the impact of self-care on business success
(03:28) Put your eyes on your goals daily and intentionally focus on where you want to go
(05:23) Do something to build your sales pipeline, like warranty calls or creating your own content. 
(07:46) Personal practice of calling customers throughout the year to check in, demonstrating the value of personal touch in business.
(08:48) Complete daily profit activities, like team training, job costing, or having a tough conversation with clients or employees
(11:57) The difference between taking a salary as an owner, and profiting from the business
(12:44) Why completing quality, profitable jobs will help your clients in the long run
(14:52) Using Jobber to improve efficiency and customer satisfaction
(16:03) How tracking metrics and analyzing data can help you form or break habits
(19:27) Mistakes business owners make on the quest to being habit-driven
(20:55) Importance of a pre-qualification process for prospects to avoid wasting time and resources
(22:55) The five-step pre-qualification process used to ensure you’re working with the right clients
(27:35) Adam’s key takeaways: Do personal activities everyday, eyes on your goals, salary and profit draw are different things

Tuesday Jul 23, 2024

Learn how to build generational wealth and secure your family's financial future in this episode. Discover the journey of starting a home cleaning business without fieldwork, the significance of respecting subcontractors, and the role of budgeting in financial growth. Get practical advice for aspiring entrepreneurs and tips for involving your children in your business.
 
(00:00) Introduction to the episode and guests
(00:45) Guests share their journey into entrepreneurship
(04:08) Opening a home cleaning business without ever going into the field
(06:03) The difference between employees, subcontractors, and lead generation models for residential cleaning businesses.
(7:20) Creating a family-like atmosphere and treating subcontractors with respect
(09:21) Growth of the business and the creation of Cleaning Business University
(11:19) How signing up for Jobber will help build your business for the next 5-10 years and beyond
(11:58) Using ‘extra money’ for investments and other ventures to grow wealth
(14:43) The role of budgeting in maintaining financial discipline and ensuring steady growth
(18:34) Long-term goals for financial security and building generational wealth
(22:20) Ways to involve your children in your business starting at a young age
(23:50) Considerations for evolving a business over 10-15 years
(26:34) Advice for aspiring entrepreneurs looking to start their own business
(29:39) Adam’s key takeaways: get out of debt, involve your kids, put your business in a trust

Tuesday Jul 16, 2024

Learn how to get the most out of your jobs with expert upselling strategies. This episode uncovers the practice of upselling your clients by education, not aggressively pushing your services. Learn how to handle every inquiry with an upselling approach, ensure clients understand your offerings, and establish recurring revenue for long-term business growth. Join host Adam Sylvester and guest Christine Hodge, CEO of Clearview Washing.
 
(00:00) Introduction to the episode and guests.
(01:02) The upselling mindset - and educating clients about additional services
(02:30) Benefits of quoting all potential services during initial client contact
(05:45) Handling client inquiries with an upselling mindset
(07:23) Initial strategy tips for boosting your revenue with upsells
(08:51) Establishing criteria for in-person versus remote estimates 
(10:49) Upselling vs. cross-selling and why your company should be doing both.
(14:07) Managing upsell conversations via technicians or sales members
(16:31) Jobber’s marketing tools and their impact on winning new business
(17:37) Understanding crew capabilities for efficient scheduling and maintaining quality 
(18:19) Tips for selecting profitable and easy upsells with long-term revenue impact
(19:36) Presenting additional services without being too aggressive or ‘sales-y’
(22:37) How to begin upsell conversations and follow-up on estimates
(25:19) The value of recurring revenue for client retention and business valuation
(29:20) Adam’s key takeaways: always give clients options, educate on value, and start with small upsells.

Tuesday Jul 09, 2024

Stressing over rising costs and wage pressures? This episode dives into essential strategies for managing inflation, from understanding your numbers and optimizing labor costs to leveraging automation tools for efficiency. Learn how to communicate price increases to clients, negotiate with suppliers, and implement effective pricing models. Join Richard Grove, of The Small Business Consultant, for insights from on maintaining profitability and preparing for future inflation challenges with practical, actionable advice.
 
(00:00) Introduction to the episode and guests
(01:13) Your first step in tackling inflation: understanding your numbers
(04:43) Strategies for managing labor costs
(06:35) Leveraging employee interests and offering new opportunities
(08:05) Using Jobber to automate invoicing and save time
(08:56) Understanding unit economics and pricing models to cut costs and eliminate inefficiencies
(11:55) How to communicate and negotiate with suppliers to save costs
(14:41) Benefits of long-term relationships with suppliers and the impact of volume on pricing tiers.
(16:42) Strategies for communicating increased pricing to clients and implementing pricing tiers or referral incentives
(21:53) Predictions on the future of inflation and the potential impact for business owners
(22:57) Adam’s key takeaways: know your costs, play around with your pricing, and have accurate numbers.

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