Masters of Home Service

Think a $100 Google lead only costs you $100? You're probably underestimating what it really costs to win that customer. Learn how to uncover your true customer acquisition cost (CAC), spot expensive marketing blind spots, and make smarter decisions that protect your profit.
In this episode of Masters of Home Service, host Adam Sylvester sits down with Gabe Chrismon (Oply) to break down the hidden costs behind every new customer. They explore lead qualification, lead tracking, and practical ways to lower customer acquisition costs and get more value from every marketing dollar.
New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ
Show Notes:
[00:42] What is customer acquisition cost (CAC)?[01:24] The hidden costs behind every new customer[05:23] How do you track customer acquisition cost?[06:38] Why drive time quietly destroys profit[08:52] How upsells and downsells lower your CAC[10:04] Why shared leads cost more than you think[12:44] Common customer acquisition cost misconceptions[14:46] How to track and test your best marketing channels[19:45] Which marketing channels should new businesses choose?[21:21] How lead attribution improves marketing ROI[22:48] Which marketing channels should contractors avoid?[22:57] How to qualify leads before wasting time

Making customers work to hire you could be costing you jobs. Discover how to build a frictionless sales process with better online forms, faster follow-up, and estimates that make it easier for customers to say yes.
In this episode of Masters of Home Service, host Adam Sylvester sits down with Brandon Downer (Pink’s Windows) to break down the systems behind a frictionless sales system. From simplifying quote requests to removing unnecessary back-and-forth, Brandon shares practical ways to improve the customer experience and win more work.
Download our free frictionless selling playbook to put their tips into action: https://bit.ly/3SYimWq
New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ
Show Notes:
[00:49] How a frictionless sales process drives growth[02:17] How to build a high-converting online quote form[04:00] How to sell recurring services naturally[05:05] Why customers want more ways to book services[05:44] Hard sell vs. soft sell: Which works best?[07:49] Quotes vs. ballpark estimates: Which builds more trust?[08:07] Make every quote easier to book with appointment dates[09:14] Why speed to lead helps contractors win more jobs[10:20] Should you text or call new home service leads?[11:23] How to capture after-hours leads automatically[13:19] How Pink’s general manager handles high lead volume[14:01] Sales automation that speeds up response time[14:56] The #1 sales automation mistake contractors make[15:22] Brandon Downer's best sales closing line

Should you lease, buy new, or buy used commercial trucks for a home service business? Discover fleet management strategies to scale your business, manage cash flow, and handle vehicle maintenance without draining your budget.
In this episode of Masters of Home Service, host Adam Sylvester sits down with Beau Batcheller (Five Stones Landscaping) and Kyle MacDonald (Force Fleet Tracking) to break down the true costs of growing a reliable fleet.
Looking to simplify fleet management? Learn more about the Force Fleet Tracking and Jobber integration: https://bit.ly/3QRTIWN
New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ
Show Notes:
[00:42] How to know when older work trucks become a financial liability[01:33] Commercial truck leasing vs. buying: Real contractor experiences[04:54] Should contractors buy new or used work vehicles?[08:48] How to make fleet maintenance costs predictable[12:51] What does a vehicle breakdown really cost?[14:58] How a clean, wrapped fleet builds customer trust[16:09] Tips for finding affordable work trucks at vehicle auctions[17:22] How to calculate and track the true cost of vehicle ownership[18:11] How to buy used commercial trucks without overpaying[18:50] Backup trucks, vehicle wraps, and smart contractor branding[20:30] Borrowing or renting commercial trucks during unexpected breakdowns[21:14] Common fleet maintenance habits business owners skip[21:29] The hidden fuel costs of running older work trucks[21:55] Why you shouldn't buy your dream truck too early in business[22:18] What are the long-term benefits of buying newer work trucks?

What advice do successful home service business owners wish they had on day one? In this special episode of Masters of Home Service, host Adam Sylvester revisits some of the most memorable advice shared by owners who've built million-dollar businesses from the ground up. From overcoming self-doubt and staying focused to building confidence through action, these six lessons come from pros who lived the challenges of growing a business.
Show Notes:
[01:13] How to ignore criticism when starting a business [01:43] Why chasing too many opportunities slows growth [02:07] Build confidence by taking action, not waiting [02:37] Why business is a numbers game [03:10] How to keep customers during a business buyout [03:55] Residential vs. commercial: Which path should you choose?
New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

Growing a seven-figure home service business shouldn't cost you your sanity. In this episode of Masters of Home Service, host Adam Sylvester talks with Savannah Revis, founder of Earth Love Cleaning, about what it truly takes to scale your business past the $1 million mark. Savannah shares how discipline, systems, SOPs, and a focus on consistency helped her grow without sacrificing service quality. 
Show Notes:
[00:57] Savannah’s early start in cleaning[01:28] How she built a million-dollar cleaning business [02:13] How bodybuilding discipline transformed her cleaning business[03:17] What skills are needed to scale from $100K to $1M?[04:47] Why SOPs, systems, and checklists matter for growth[09:58] Streamlining client onboarding to reduce chaos[10:59] How to create clear SOPs for your team at every job[13:51] What roles should you hire for a million-dollar business?[15:13] How checklists improve customer satisfaction and retention
New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

Does quoting big-ticket jobs leave you feeling nervous? In this episode of Masters of Home Service, host Adam Sylvester sits down with Anatoly Nasarov, owner of N&P Cleaners, and Kevin Cook, founder of The Dirty Work Sales System, to uncover the secrets to closing $20K jobs without feeling pushy or uncomfortable. Discover the mindset shifts, practical sales techniques, and instant confidence boosters that will help you win larger jobs and grow your business sustainably.
Show Notes:
[00:59] Common mistakes when quoting big jobs[02:23] The importance of speed to close jobs quickly[03:20] How do you pre-qualify customers effectively?[04:36] Addressing price objections with direct questions[06:26] Should you present estimates to both spouses?[08:55] Selling outcomes versus technical details[10:14] Why detailed estimates help with negotiations[11:51] Knowing your pricing builds confidence[14:07] How confidently saying "no" can win sales[15:36] Prevent objections by pre-addressing concerns[17:25] Navigating "I need to think about it" objections[18:56] Balancing assertiveness without being pushy[20:13] The power of silence after presenting your offer
New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

Worried about losing your top-performing employees? In this episode of Masters of Home Service, host Adam Sylvester chats with Cory Byron of Vancity Electric about building a bonus program that motivates employees to stay and perform better. Cory shares the simple bonus system that improved his team's productivity, cut down costly mistakes, and boosted employee retention without breaking the bank.
Show Notes:
[01:09] How Cory’s quarterly bonus system works[02:50] Common mistakes a good bonus plan can eliminate[04:07] Capturing unapproved changes and material costs[06:00] Practical ways to track employee performance[07:26] What is a goal-setting review (GSR) meeting?[09:19] Coaching vs. managing your employees[10:45] How do you set realistic gross margin targets?[12:54] Should apprentices be part of your bonus plan?[13:04] Dealing with seasonality in bonus targets[14:08] How to budget bonuses so they protect your profit[14:49] How to introduce GSR meetings to your team?[17:07] What are the benefits of regular GSR meetings? [18:10] How to keep your bonus program consistent long-term[20:21] How Cory structures his yearly team bonus
New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

Government contracts can pay 2.5x more than residential jobs, yet many service businesses overlook them entirely. In this episode of Masters of Home Service, host Adam Sylvester sits down with Anatoly Nazarov, owner of N&P Cleaners, to unpack how small businesses can break into government contracting and start winning profitable bids. From finding bids on resources like SAM.gov to understanding requests for proposals (RFPs), Anatoly shares what contractors need to know before getting started.
Show Notes:
[00:26] Where can small businesses find government contracts?[01:07] RFQs and mandatory bid meetings [01:50] Inside a 100-page government RFP packet[03:38] How does government contract bidding work?[04:32] How long does it take to win a government contract?[05:07] Government contracts vs commercial jobs[06:27] How long do government contracts last?[07:47] The cash flow delay behind government contracts[08:40] How Anatoly and his wife built a woman-owned cleaning business[10:08] Can government contracts become passive income?[11:59] Common mistakes new government contractors make[12:43] How government contractors cover payroll 
New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

45 minutes, once a week. That’s all you need to win on social media. In this episode of Masters of Home Service, host Adam Sylvester sits down with Hunter Patrick, founder of Dumpire Junk Removal, and Phil Risher, owner of Phlash Consulting, to show how home service businesses can use social media to attract real, paying customers.
Download our free weekly social media plan for this episode: https://bit.ly/4nKziLe
Show Notes:
[00:27] Why home service pros struggle with social media[01:17] Do follower counts actually matter on social media?[03:12] How do social media algorithms work?[05:19] Are reels and short-form videos winning local leads?[06:20] How to post on social media effectively[07:46] How Hunter creates weekly content in under an hour[09:35] Business page vs personal brand: what works better?[12:12] Why views don't matter, customers do[13:15] Content ideas that market you as the local expert[13:55] How social media content trains AI and improves SEO[16:02] A simple social media system for busy contractors[18:26] The hook strategy that keeps people watching your videos[21:01] How do you target local customers on social media?[22:50] How to use organic content to create better ads[24:33] DIY social media tools every business needs[25:37] 3 easy videos home service pros can record today
New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

What does it actually take to scale a business? In this episode of Masters of Home Service, Adam Sylvester sits down with entrepreneur and Shark Tank investor Daymond John to talk about entrepreneurship, scaling a business, leadership, money, systems, investing, and what separates successful business owners from everyone else.
This episode is packed with practical business advice for entrepreneurs and home service business owners.
From building FUBU into a global brand to investing in some of Shark Tank’s biggest success stories, Daymond shares real lessons on business growth, communication, mindset, leadership, hiring, financial literacy, and scaling sustainably.
You’ll also hear practical advice for home service business owners on operations, delegation, customer value, business systems, and long-term growth.
Show Notes:
[00:00] Intro[00:52] What Daymond John wants to be known for[01:27] Why some people succeed in business[03:05] Financial literacy and entrepreneurship[04:52] Good debt vs bad debt[07:22] What investors want to see[08:24] Risk and entrepreneurship[13:03] Why Bombas became successful[16:02] Solving problems in business[17:46] What makes a good communicator[23:07] Health, burnout, and entrepreneurship[26:13] What business owners need to know[29:23] Working on vs in the business[31:06] Every solved problem creates another problem[33:15] The biggest mistakes entrepreneurs make[39:04] Why data matters in business[41:14] Why execution matters more than ideas[44:20] Letting go as a business owner[46:29] Final advice for entrepreneurs
New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR