Masters of Home Service

How to Beat Your Competition and Dominate the Market

Discover the key elements to outshining your competitors and dominating the market! This power-packed episode uncovers the foundation of building a brand that stands out among your competition to attract the best customers and loyal employees. You’ll learn how to effectively communicate your unique selling proposition, enhance customer and employee experience, and maximize your Google listing to elevate your business. Gain valuable insights to boost your brand awareness, increase referrals, and embrace community collaboration. Join host Adam Sylvester, Christine Hodge, CEO of Clearview Washing, and Phil Risher, owner of Phlash Consulting.
 
(00:00) Introduction to episode and guests
(01:20) How to communicate your unique selling proposition
(04:52) Enhancing customer experience from start to finish as a key differentiator
(07:26) Training your customer service team for phone communication
(08:08) Quick booking clients over the the first phone call and catering to different tiers of clients
(10:17) Automating the process of providing personalized service
(10:48) The role of branded vehicles, uniforms, and accessories in beating your competition
(13:48) Underrated Jobber features that help the guests elevate their operations
(15:28) Community involvement and sponsorships to build brand awareness vs. lead generation
(19:40) Increase job referrals by hosting company events that build community and empower employees
(23:32) Actionable tips for how to approach competitors in your market
(27:32) Adapting service offerings based on client demand while maintaining profitability and employee safety
(31:15) Using superlative terms in your marketing
(33:49) Collaborating with competitors and the benefits of community over competition
(36:18) Adam’s takeaway tips: Maximize your Google listing, quickly solve problems, and have a cohesive brand

Financial Guide of a Multi-Million $ Home Service Business

The ultimate financial guide for home service businesses, focusing on key metrics, cost management, cash flow, and scaling strategies. Dive into the essential metrics critical for every business owner to understand and learn how to use them for better budgeting and forecasting. Plus, get actionable insights on optimizing your overhead and improving profitability. Join host Adam Sylvester and Tyler Martin, host of the Think Business with Tyler podcast.
 
(00:00) Introduction to the episode and guests 
(01:34) Key metrics business owners need to focus on 
(04:28) Analyzing trending data to spot potential business issues and grow your business 
(06:27) Managing labor costs and staff utilization to improve efficiency 
(10:22) Understanding your business’ numbers to improve job profitability 
(11:46) Using Jobber to build a financially strong business 
(12:26) Overview of primary financial statements, and the value of a professional bookkeeper for budgeting and forecasting 
(16:45) Factors to consider when developing a pricing strategy 
(18:10) Managing overhead costs to optimize business growth 
(20:59) Using autopay to improve cash flow and reduce accounts receivable issues 
(22:25) The difference between profitability and cash flow and how expenses affect them 
(24:32) Cash flow considerations when transitioning from residential to commercial work 
(25:09) How to pay yourself as a business owner, based on business structure 
(27:27) Financial considerations for scaling a business 
(28:53) Understanding fixed costs to determine your breakeven point 
(30:16) Adam’s takeaway tips: Know your key four metrics that are critical to your business - get a legit bookkeeper - you need to start budgeting - be a data-driven company 

Boost Your Sales Game with Proven Strategies

Learn how to elevate your sales skills from seasoned expert, business coach and host of the Contractor Fight, Tom Reber. Discover techniques like the 'profit touch' to re-engage past customers and the Shin-Fu sales process that cuts sales time in half while increasing profitability. Gain practical tips on asking the right questions and adapting sales tactics to meet customer needs effectively. This episode is packed with actionable advice to help you transform into a sales powerhouse. Join host Adam Sylvester and Tom Reber, host of the Contractor Fight Podcast.
 
(00:00) Introduction to the episode and guests 
(02:31) The importance of sales when transitioning from trade work to business ownership 
(04:07) Adapting sales strategies based on changes in the economy 
(06:28) Using the 'profit touch' strategy: reaching out to past customers to boost sales 
(08:56) Listening in sales and avoiding technical jargon that customers don't care about 
(10:48) How to use Jobber to become the company you want to be, and become a sales machine 
(11:33) Asking the right questions in sales to understand customer needs and priorities 
(12:41) Introduction of the Shin-Fu sales process that Tom uses to cut sales time in half and improve profitability 
(15:33) A real-life example about how addressing specific customer concerns leads to winning a high-value project 
(22:23) Pre-qualifying leads and handling different types of customers 
(27:17) Asking the right questions to uncover client needs and motivations 
(31:28) The need for sales discipline and avoiding negative assumption 
(35:06) Handling objections related to price during sales discussions 
(37:38) Adam’s takeaway tips: don’t wait for Google to keep feeding you leads - be proactive and go hustle, peel back the onion - ask questions and make your leads feel important and heard, create a pricing page - clients shouldn’t be shocked when they get in touch with you

8 Secrets to Building a Million Dollar Business

Prepare for growth with these insights on refining your customer base, overcoming business bottlenecks, and leveraging strategic metrics for scaling in this dynamic episode. Discover practical strategies to attract the “good” customers and optimize your operations, from marketing to customer service. Learn how small, consistent improvements can dramatically reshape your business. Whether you're looking to dominate your local market or streamline your operations, this episode packs powerful tactics to transform your business approach. Join host Adam Sylvester and Dominic Rubino, host of the Profit Toolbelt podcast. 
 
(00:30) Introduction to the episode and guests 
(01:00) How get more of the “good” customers 
(02:53) How to understand what your ideal customer is 
(04:14) Reaching out to ideal customers, including both online and in person 
(05:51) How to avoid becoming the bottleneck in your business 
(09:11) Strategic planning and tracking the right business metrics 
(11:31) The roles of marketing, sales, and customer service in business growth 
(13:10) What Adam loves about Jobber, and how he uses it to run a successful business
(14:05) Why bottlenecks are like schoolyard bullies 
(16:30) Making small, consistent improvements rather than large, dramatic changes 
(21:00) Practical marketing strategies, focusing on dominating a neighborhood and client acquisition 
(24:45) Reducing operational costs by minimizing travel time and optimizing client locations 
(26:13) How accountability impacts business management, the benefits of having accountability partners 
(29:21) Adam’s takeaway tips: you need to have a business owner mentality and get out of technician mode, don’t be the bottleneck - make small, weekly changes, and lastly, own the neighborhood where your best clients are 

You Should Spend This Much on New Leads (Here’s Why)

Get into the essentials of budgeting for lead generation for home service businesses. Explore effective strategies for using Google Local Service ads, optimizing local SEO, and understanding the costs associated with different advertising platforms. Learn how to calculate customer acquisition costs, get practical advice on maintaining engagement with potential clients and understand how to maximize the return on your marketing investments. Join host Adam Sylvester, and Phil Risher, owner of Phlash Consulting. 
 
Introduction to the episode and guests [0:30]
Effective lead generation platforms and their costs [1:07]
Setting up and optimizing Google Local Service ads [3:34]
Do Google Local Service ads work, especially in competitive markets? [5:05]
Optimizing local SEO and Google map pack positioning [6:39]
Calculating customer acquisition costs [9:27]
Tracking the source of leads for accurate marketing insights [12:46]
Most important number you need to know as a business owner [14:30]
How much you should be spending on Cost per Click [18:04]
Getting optimal search impression share in Google Ads [19:38]
How Jobber helps home service businesses scale [21:17]
Ideal return on investment in marketing and the role of lifetime customer value [22:53]
Keeping leads that haven’t converted top of mind [24:15]
Adam’s takeaway tips: Google LSA are the best value and the simplest way to start basic ads, make sure your Google Business Profile is fully maxed out, get as many Google reviews as you can, once you start spending money on marketing - track everything as much as possible [30:08]

4 ChatGPT & AI Tips for Business Owners

Learn all about the world of artificial intelligence (AI) and see how it's transforming business efficiency and content creation. This episode unpacks how AI tools can tackle writer's block, improve customer engagement with personalized content, and more. Discover tools like Jasper AI for crafting content and how image generators are revolutionizing marketing. Get the scoop on the everyday benefits of weaving AI into your business routines, and stay ahead in the fast-paced digital arena. Join host Adam Sylvester, and Richard Grove, COO of Wall Control, Small Business Consultant and the host of the Organization Conversation podcast. 
 
Introduction to the episode and guests [0:30]
AI's impact on business efficiency and overcoming writer's block [2:22]
Jasper AI and its uses in content creation [4:30]
Advanced tips and hacks for AI tool users [6:44]
Intro to 'Dally', an image generation tool, and using it to create marketing materials [7:50]
Using AI to improve customer engagement with personalized media [9:46]
AI-generated ads and the occasional errors in them [11:43]
Using AI to create business logos [12:21]
Repetitive yet fresh content in marketing [14:19]
What Adam loves about Jobber’s marketing tools [14:55]
Using AI for creating terms of service and other legal documents [17:40]
The potential risks and benefits of AI-generated contracts [19:55]
Becoming an AI expert within your business community [21:48]
AI's practical benefits in daily life [26:01]
Adam’s takeaway tips [26:24]
 
Where to find Richard:
Wall Control
The Small Business Consultant
 
Where to find Adam:
Adam Sylvester

Top 5 Targets to Track for Non-Stop Business Growth

In this episode, understand the essential targets every home service professional needs to track for unstoppable business growth. From redefining business revenue and mastering marketing ROI to boosting average job sizes through strategic customer interaction, uncover actionable insights to push your operations forward. Learn low-cost marketing hacks and why net profit trumps revenue. Tune in for a power-packed session that equips you to not just compete but dominate in the market. Join host Adam Sylvester and David Moerman, owner of Revive Services and the Home Service Business Coach.
 
Introduction to the episode and guests [0:30]
First target for business growth: tracking business revenue [1:21]
Breakdown of how monthly and daily revenue targets to achieve business goals [2:32]
Net profit over revenue and managing fixed expenses [4:13]
Marketing ROI and the importance of effective marketing spend [6:06]
Cost-effective and free marketing methods [8:11]
How to track marketing conversion ratios [10:56]
Maintaining high conversion rates and strategies for realistic, profitable pricing [12:27]
Optimizing the sales process and moving towards in-person sales models [14:05]
How David and Adam’s teams benefit from Jobber’s tipping feature and other optimization features [17:17]
Upselling and engaging customers during service delivery [19:31]
Active marketing strategies and leveraging new tools for customer re-engagement [21:21]
Average job size as a critical metric for tracking business performance [22:02]
Impact of job size on operational efficiency and customer value proposition [25:51]
Significance of online reviews in business growth and reputation management [27:26]
Setting aside CEO time for strategic planning and the importance of patience [31:34]
Adam’s takeaway tips: it’s time to return to in-person selling, work backwards and learn how many leads you need and the average job size, it’s time to hustle with a range of marketing tactics [32:34]

10 Simple Ways to Grow Your Social Media Accounts

Tap into the power of social media to boost your home service business. Learn practical strategies from a seasoned pro for growing your Instagram following and converting them into loyal customers. Explore how personal stories and authentic engagement can set you apart from the competition. This episode is packed with expert advice to help you navigate the social media landscape effectively and grow your business. Join host Adam Sylvester and Katrina Teeple, owner of Operation Organization.
 
(00:00) Introduction to the episode and guests
(01:10) Katrina shares how started her business in home organization
(02:08) The use of social media to gain clients, focusing on the impact of Instagram
(03:06) The reach of social media and expanding business locations
(04:37) Utilizing Instagram to generate followers and convert them into clients
(05:48) Sharing personal stories on social media
(07:23) Personal brand versus company brand on social media platforms
(08:27) Interacting with followers and managing comments
(10:52) Content quality over quantity and maintaining a manageable schedule
(13:58) Staying creative and spontaneous content creation opportunities
(15:22) Using Jobber to run an operationally efficient business
(16:40) Effective Instagram reels and tips on content creation
(19:18) Effectiveness of paid promotions on Instagram
(20:37) Sharing too much business knowledge on social media
(23:12) Building community among peers
(24:10) Tips for creating and editing content directly within Instagram
(26:41) Adam’s 10 takeaway tips from the episode
 
Adam Sylvester: https://www.adamsylvester.com/
Katrina Teeple's Website: https://operationorganization.com/
Katrina Teeple's Instagram: https://www.instagram.com/operationorganization

5 Low-Cost Hacks to Maximize Your Customer List

Explore the world of effective marketing and get new business with the powerful strategy of retargeting. Learn how successful businesses leverage customer lists, use innovative email and text messaging techniques, and make use of digital tools to keep their services top of mind for their customers. Discover practical tips on maintaining engagement through personalized content and segmenting email campaigns for maximum impact. Whether you're a new entrepreneur or an established business owner, these insights can transform the way you connect with your customer lists and drive growth. Join host Adam Sylvester and Phil Risher, owner of Phlash Consulting.
 
Introduction to the episode and guests [0:32]
The three key parts of a marketing plan: visibility, conversions, and retargeting [1:29]
The value of maintaining engagement with previous customers [2:33]
Using newsletters for continuous engagement and cross-selling [3:07]
Using email campaigns as a retargeting strategy [6:09]
The impact of being proactive with marketing messages [7:17]
Email and text message marketing to retarget customers [8:20]
Maintaining customer interest through personalized texts [10:07]
Best practices in email marketing to ensure engagement and relevance [11:15]
How an email Adam sent by mistake still earned him business [12:24]
What Phil and Adam love about Jobber [13:55]
Using tools like SendJim for targeted local marketing campaigns 15:17]
Digital retargeting through display ads and pixel tracking [17:16]
Converting leads to sales through timely follow-ups and educational content [18:57]
Setting up effective email marketing automations in MailChimp [20:06]
Practical tips for collecting emails through website interactions [21:29]
Segmenting email lists to send relevant content to different types of subscribers [22:40]
Starting steps for businesses new to email marketing [24:35]
Adam’s takeaway tips [26:42]

Why Your Business is Plateauing (and How to Fix It)

In this episode, learn how to overcome plateaus in your business, hearing invaluable insights on market saturation, creativity in marketing, and the mindset shifts needed for breakthrough growth. Discover how to transform stagnation into opportunity, ensuring your business not only survives but thrives in the most challenging markets. Join host Adam Sylvester, Eric Krupin, owner of Kroopin's Poopin Scoopin, and Paul Jamison, host of the Green Industry Podcast.
 
Introduction to the episode and guests [0:28]
Market saturation and its impact on businesses [1:14]
The importance of creating awareness for your industry [2:40]
The role of creativity and understanding your ideal customer [3:40]
Strategies for overcoming internal plateaus [4:15]The necessity of aggressive marketing to stand out [4:39]
Selling convenience, not just the service [5:46]
Re-evaluating and updating marketing strategies [6:20]
The importance of reinvesting in your business for growth [7:03]
Mindset shifts needed to overcome plateaus [7:28]
How Jobber helps businesses become more efficient [9:11]
More practical ways to change your mindset around plateaus [10:54]
Benefits of audiobooks and self-education [12:09]
Returning to basics to overcome plateaus [13:01]
Viewing plateaus as quiet growth periods [13:38]
The importance of prioritizing stability before scaling [14:34]
Reevaluating the business for efficiency and profitability [15:31]
Highlighting the significance of profit over revenue [16:36]
Acknowledging and planning to move past plateaus [17:49]
The necessity of making proactive changes for improvement [18:01]
Adam’s takeaway tips [18:40]